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Clients and industry experience

Our most recent clients include Visa, Wells Fargo, Gap, eBay, Adobe, Salesforce, Frog Design, and Insider Pages.

Over the last decade, Beth Leber, Founder and Principal of Eureka! Insights LLC, has served the following clients:

Software

Adobe

Media & communications

Time Warner Cable

eCommerce

Boise Cascade Office Products
eBay
Gap, Inc.
Guild.com
PETsMART
Sephora
Toys R Us

Financial

American Express
Citibank
DirectAdvice.com
EDS
ManuLife Financial
Norwest
Prudential
SEI Investments
T Rowe Price
Visa
Wells Fargo

Education and research

Forreester
Scholastic

Utilities

Oklahoma Gas & Electric
PowerSpring

Healthcare & pharmaceuticals

Abbott Laboratories
Aventis
Bristol-Myers Squibb
California Healthcare Foundation
Ortho Biotech
Rhone-Poulenc Rorer

eBusiness and CRM

Salesforce.com
Scient.com

Design or research consultancies

Frog Design
Sachs Insights
The Henne Group
Terry Swack Design Associates
U|Lab PDA
Yellow Duck Design

Community & Networking

eBay
Insider Pages
Visible Path

Automotive

Michelin
TRW

Travel

Delta Airlines
Renaissance Cruiselines

Real estate

Fannie Mae

 

Testimonials

“Beth is a real pro, both as an insightful researcher who delivers beyond expectations, but also as a consultant with design training. She is a consummate professional!”

Robin Beers, VP Customer Experience Research & Design, Wells Fargo

“Working with Eureka! Insights was a pleasure. Beth was incredibly accommodating to our tight schedule and technical difficulties, and her final report was both detailed and actionable. She really made a difference on our product; I'd work with her again without hesitation.”

Kenneth Berger, User Research Specialist, Adobe

“Beth is terrific! She has led the movement to make customer ethnography a key part of our company culture--enabling us to deliver better products. A tremendous asset to our organization, I think you'd be hard pressed to find a more capable User Experience Researcher.”

Preston Smalley, Senior Manager, UI Design, eBay