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Clients and industry experience

Our most recent clients include Logitech, Sequence, eBay, Wells Fargo, and One Kings Lane.

Over the last decade, Beth Leber, Founder and Principal of Eureka! Insights LLC, has served the following clients:

Financial

  • American Express
  • Citibank
  • DirectAdvice.com
  • EDS
  • ManuLife Financial
  • Norwest
  • Prudential
  • SEI Investments
  • T Rowe Price
  • Visa
  • Wells Fargo

eCommerce

  • Boise Cascade Office Products
  • eBay
  • Gap
  • Guild.com
  • One Kings Lane
  • PETsMART
  • Sephora
  • Toys R Us

Healthcare & pharmaceuticals

  • Abbott Laboratories
  • Aventis
  • Bristol-Myers Squibb
  • California Healthcare Foundation
  • Ortho Biotech
  • Rhone-Poulenc Rorer

Design or research consultancies

  • Frog Design
  • Sachs Insights
  • Sequence
  • The Henne Group
  • Terry Swack Design Associates
  • U|Lab PDA
  • Yellow Duck Design

Travel

  • Delta Airlines
  • Monterey County Convention & Visitors Bureau
  • Renaissance Cruiselines

Social Networking

  • Insider Pages
  • Visible Path

CRM and eBusiness

  • Salesforce.com
  • Scient.com

Education and research

  • Forrester
  • Scholastic

Utilities

  • Oklahoma Gas & Electric
  • PowerSpring

Automotive

  • Michelin
  • TRW

Media & communications

  • Time Warner Cable

Music

  • Live365

Real estate

  • Fannie Mae

Software

  • Adobe

Personal peripherals

  • Logitech

 

Testimonials

“Beth, I know it’s been over a year, but I wanted to follow up with you on the results that came out of your study of our site. The usability redesign has lifted traffic to our Special Offers page (a primary focus for us) by over 600%. We’ve also increased time on site and pages viewed, two key metrics for us. And – in even better news – the redesign has just won us a Gold HSMAI Adrian Award, which is one of the highest honors in our industry! I wanted to thank you for all your hard work on that study. As the above shows, we’ve had great positive results from your work!”

Nicole Gustas, Director of Online Marketing, Monterey County Convention & Visitors Bureau

“Beth is a real pro, both as an insightful researcher who delivers beyond expectations, but also as a consultant with design training. She is a consummate professional!”

Robin Beers, VP Customer Experience Research & Design, Wells Fargo

“Working with Eureka! Insights was a pleasure. Beth was incredibly accommodating to our tight schedule and technical difficulties, and her final report was both detailed and actionable. She really made a difference on our product; I'd work with her again without hesitation.”

Kenneth Berger, User Research Specialist, Adobe

“Beth is terrific! She has led the movement to make customer ethnography a key part of our company culture--enabling us to deliver better products. A tremendous asset to our organization, I think you'd be hard pressed to find a more capable User Experience Researcher.”

Preston Smalley, Senior Manager, UI Design, eBay

“Beth is a sharp, innovative usability guru. Her objective, data-driven approach helped gain buy-in for a product with many touch points. She has championed several new usability methodologies that have provided robust data for guiding product decisions across eBay. She sets high standards and is a pleasure to work with. A++++++ !”

Jo Pattabiraman, Product Manager, eBay

“It was a pleasure to have Beth available to lead user research efforts on a project - she would bring depth and scope and rigor to our process of understanding our users. She was also great at participating in the design process and helping us synthesize the insights we needed for our work.”

Andrea Gallagher, Customer Experience Architect, Scient